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Our poll and survey merge tags help you gauge subscribers’ opinions on a topic from within an email campaign. The poll merge tag inserts a question and rating scale, while the survey merge tag inserts a single question with answer options you create.
In this article, you'll learn how to add and customize a simple poll or survey in your campaign, and how to track and use the results with reports and segments.
Before you start
Here are some things to know before you begin this process.
- Make sure you’re familiar with how merge tags work in Mailchimp.
- Each poll and survey question must have separate open and closing merge tags. If you want more detailed surveys, you can create a survey page in Mailchimp.
- Each poll or survey will record only one response from subscribers, made either by the original recipient or by the recipient of a forwarded email—whoever responds first.
- Responses can’t be submitted from a browser-based email campaign page, such as your email campaign archive.
- For tracking purposes, you should only include one survey question per email.
- Responses to polls and surveys don't count toward your email campaign's click rate.
- Poll and survey merge tags inherit the link style for the section of the email they're in. You can style the survey links individually, but we strongly recommend that you preview and test your email before you send to your subscribers to ensure changes don't interfere with the back-end code.
Add a poll to a campaign
Add a poll to a campaign to gauge your subscribers’ opinion on a topic based on a 1-10 rating scale. You’ll use the *|POLL:RATING:x|* and *|END:POLL|* merge tags to open and close your poll.
To add a poll to an email campaign, follow these steps.
- In the Content section of the Campaign Builder, click Edit Design.
- In your layout, click within the text content block where you want to add the poll.
- Type or paste the poll merge tags into the editor, using the following syntax:
*|POLL:RATING:x|* Type or paste your poll question text here. *|END:POLL|*The x value in the merge tag determines the orientation of the poll in your campaign and can be either H for horizontal or V for vertical. You can add as many poll merge tags in a single campaign as you want. Just be sure to close each *|POLL:RATING:x|* tag with a corresponding *|END:POLL|* tag to keep the responses separate.
- Click Save & Close.
If you’ve already set up the rest of your campaign as you’d like, click Continue, Send, and then Send Now to send your poll to subscribers.
When a subscriber receives the campaign containing your poll, the merge tags populate into a clickable rating scale. For example, here’s what you’ll see in the campaign builder.
Here's what your subscribers will see.
After a subscriber clicks a response, they’ll be redirected to your survey landing page. If your campaign contains multiple polls, subscribers will need to return to the email to answer the next question.
Note
The lowest and highest labels in the simple poll can't be changed or translated. To have more control over the language, consider using a survey merge tag.
Add a survey to a campaign
Use the *|SURVEY|* merge tag to ask your subscribers a single question with a set number of responses they can choose from. While survey responses appear in the results page, survey questions do not. We recommend limiting survey to one question. If you want to ask multiple questions, we recommend our hosted survey feature.
To add a simple survey to an email, follow these steps.
- In the Content section of the campaign builder, click Edit Design.
- In your layout, click within the text content block where you want to add the survey.
- Type or paste your survey question into the editor.
- After the survey question, type or paste the *|SURVEY:|* merge tag into the editor. Type the survey response you want after the colon, and use a separate *|SURVEY:|* merge tag for each response. Be sure each survey response is unique.For example:
On average, how many plants do you keep inside your home?*|SURVEY: None|**|SURVEY: 1–3|**|SURVEY: 4–6|**|SURVEY: Too many to count|*A survey response can be as long as you want, but the text will cut short at 255 characters when viewed in the reports.
- Click Save & Close.
If you’ve already set up the rest of your campaign as you’d like, click Continue, Send, and then Send Now to send your survey to subscribers.
When a subscriber receives the campaign containing your survey, the merge tags populate into a clickable responses. For example, here’s what you’ll see in the campaign builder.
Here is what your subscribers will see.
After a subscriber clicks a response, they’ll be redirected to your survey landing page. Subscribers can only provide one survey response.
Customize your survey landing page
Like other forms and response emails, the survey landing page is customizable. You can view or edit the survey landing page from your audience's Form Builder.
To customize your survey landing page, follow these steps.
- Click Audience.
- Click Audience dashboard.
- If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
- Click the Manage Audience drop-down and choose Signup forms.
- Select Form builder.
- From the Forms and response emails drop-down menu, select Survey landing page.
- Click the Build it, Design it, or Translate it tabs to edit your survey landing page as needed.
The *|SURVEY_VOTE_RESPONSE|* merge tag populates the "Thanks for voting" message after a subscriber casts their vote. If a subscriber attempts to vote more than once, this tag populates the "Sorry, you can only vote once per poll" message. The wording of these messages can be edited from the Translate it tab.
Note
Survey landing pages are pages we create for you by default, and are different from landing page campaigns.
View and assess results
When contacts start to answer your poll or survey, we'll store captured responses in the campaign report.
To view the results of your poll or survey, follow these steps.
- Click Campaigns.
- Click Reports.
- Click View Report for the campaign you want to work with.
- Click the Analytics360 tab.
- Scroll down to the Poll Results section.
Under Poll results, we'll show you how people respond to your poll or survey. Here's a breakdown of what you'll see.
- Votes cast
The total number of responses recipients have submitted. - Pending votes
The number of recipients who haven't yet responded. - Last vote cast
The day and time of the most recent response. - Option column
Available responses to your poll or survey. Click each response to see which subscribers chose it. - Votes column
The number of recipients who chose the associated option. - Percentage column
The percentage of respondents who chose the associated option. - Last vote
The day and time of the most recent response with the associated option.
Poll and survey results are based on a single response from each recipient. Responses from forwarded emails are recorded on behalf of the original recipient. If the original recipient responds to the poll or survey first, then forwarded responses won’t be recorded. Similarly, if a forwarded recipient responds to a poll or survey first, the original recipient’s response won’t be recorded.
Note
Responses to polls and surveys don’t count toward your email campaign’s click rate.
Create a segment based on the results
After your subscribers begin to complete your poll or survey, you can use the Poll/Survey Activity condition to create segments based on the results. For example, you might want to segment only the people who answered a certain way, or who haven’t yet responded.
FAQs
Can you add a survey into Mailchimp? ›
Mailchimp surveys help you collect valuable feedback from your contacts and others who might be interested in your brand. Surveys are easy to share on the web or in Mailchimp campaigns, so people can engage with them immediately.
How do you create a survey? ›- Use formatting. Group similar questions to keep your survey logical and focused. ...
- Send frequent surveys. ...
- Be brief in your questions. ...
- Enlist the help of others. ...
- Stick to specifics. ...
- Clarify in your survey question answers. ...
- Keep questions relevant. ...
- Go easy on yes/no questions.
- In a new email message, go to the Insert tab, and then click Poll. ...
- The Poll pane opens and is ready for you to type your first question and two options. ...
- To add additional options, click + Add option.
- In the Content section of the campaign builder, click Edit Design.
- In your layout, click within the text content block where you want to add the survey.
- Type or paste your survey question into the editor.
- After the survey question, type or paste the *|SURVEY:|* merge tag into the editor.
Free Support? Not only are Mailchimp's survey-building options free on the free marketing plan, but they're also incorporated into Mailchimp's all-in-one Marketing Platform, integrating surveying features with marketing and customer management.
How do you create a survey link? ›- Create a survey and go to the "Distribute" page, and click "Web Link"
- The survey URL can be customized as needed, by clicking the "edit" button.
- Copy and paste the link into an email, your website, or share it on social media to start collecting responses!
Mailchimp and SurveyMonkey combined forces to provide more ways for you to email surveys to your friends, customers, employees, fans, and more. You can design a survey in SurveyMonkey and then distribute it through a SurveyMonkey email template in Mailchimp.
How does a survey work in Mailchimp? ›Use either the poll or survey merge tag in an email to ask your recipients a question that they can respond to in their inbox. The poll merge tag allows people to select a response on a scale from 1 to 10. The survey merge tag lets you ask a single question with multiple responses to choose from.
What is survey and example? ›Surveys are research methods used for collecting data from a predefined group of respondents to gain information and insights into various topics of interest. They can have multiple purposes, and researchers can conduct them in many ways depending on the methodology chosen and the study's goal.
What are the 3 types of survey? ›Exploratory, descriptive, and causal are the three main types used in survey research. It helps to familiarize yourself with these types before designing your survey research.
What is simple survey? ›
Online Survey & form Software
Easily create and deploy your online surveys, forms, questionnaires, polls and other data collection applications with our powerful, enterprise-class, multilingual, cloud-based, data collection and analysis software.
- In Teams, select Calendar.
- Find the meeting you've scheduled for which you want to add polls and click or tap it.
- Select Chat with participants.
- Select. ...
- Select Save. ...
- Select. ...
- Add your question options and your answer options.
A Google Forms survey is a free tool that can be used for fun or professional research purposes. You can customize Google Forms questions and answers in many different ways.
How do I create a survey in an active campaign? ›- Create your email survey. Go to Create new survey from the main dashboard and select Email or shareable link survey. ...
- Customize your design and survey experience. ...
- Choose the distribution tool. ...
- Set up integrations for your survey. ...
- Send out your email survey.
- Friends and Family.
- Facebook Groups.
- Forums.
- Slack Groups.
- LinkedIn.
- Twitter.
- People on the Street.
Advantages of online surveys
Economic—online surveys are the most affordable survey option. Easy to share—a link to the survey can be shared via text, email, and social platforms. Fast—online surveys are fast and easy to set up. Data comes in faster, too!
Google Forms is totally free to use. As long as you have a Google account, you can access Google Forms in its entirety—completely free. SurveyMonkey does have a free Basic plan, but it's pretty limited, especially compared to everything you get at no cost with Google Forms: Pictures and backgrounds.
Can you use SurveyMonkey without paying? ›SurveyMonkey operates on a freemium business model. This means we allow users to use our most basic tools for free, while designating our more advanced features and resources to our paid plans. We also offer a suite of solutions to help customers do everything from customer satisfaction to manage grant applications.
How do I create a simple survey on Google? ›- Click + NEW SURVEY.
- In step 1 (Write questions), select the appropriate question type(s) and write your question(s). ...
- In step 2 (Pick audience), name your survey and select your target audience. ...
- In step 3 (Confirm survey), review your survey questions and purchase responses.
- Google Forms for the fastest form creation.
- Microsoft Forms for analyzing results in Excel.
- Tally for versatile pop-up forms.
- Jotform for building forms from a template.
- SurveyPlanet for question templates.
- Cognito Forms for accepting payments on your forms and surveys.
Where can I create free surveys? ›
- Google Forms.
- SurveyMonkey.
- Typeform.
- Jotform.
- SoGoSurvey.
- SurveyPlanet.
- Zoho Survey.
- Crowdsignal.
However, there are some downsides to using Mailchimp. First, it can be expensive if you have a large list. Second, the deliverability rates are not always great, which means your emails may end up in the spam folder.
What can I use instead of SurveyMonkey? ›- SurveySparrow.
- Google Forms.
- Hubspot.
- SurveyGizmo (Alchemer)
- QuestionPro.
- Jotform.
- Zoho Survey.
- Qualtrics.
SurveyMonkey really excels in the survey design aspect of the surveying process. They have so many different question types that you can use to create your questions. The analytics and reporting are basic but ok for those wanting simple insights into their survey answers.
What are the different types of survey? ›The 10 most common survey methods are online surveys, in-person interviews, focus groups, panel sampling, telephone surveys, post-call surveys, mail-in surveys, pop-up surveys, mobile surveys, and kiosk surveys.
What are the 7 steps to creating a good survey? ›- Set your objectives.
- Write your survey questions (the right way)
- Test internally and then on a pilot group.
- Deploy the survey to members.
- Collect responses.
- Analyze the responses.
- Act on the results.
The four main ways to conduct surveys are through in-person interviews, by telephone, through the mail, and over the Internet. As with other aspects of survey design, the choice depends on both the researcher's goals and the budget.
What are the 5 types of survey questions? ›- Open-Ended Questions.
- Multiple Choice Questions.
- Ordinal Scale Questions.
- Interval Scale Questions.
- Ratio Scale Questions.
- Online surveys: One of the most popular types is an online survey. ...
- Paper surveys: As the name suggests, this survey uses the traditional paper and pencil approach. ...
- Telephonic Surveys: Researchers conduct these over telephones. ...
- One-to-One interviews:
- Online Surveys. Online surveys are one of the most popular types of surveys and for good reason. ...
- Paper Surveys. ...
- Mail Surveys. ...
- Telephone Surveys. ...
- In-Person Surveys. ...
- Panel Surveys. ...
- Focus Group Surveys.
What is the best survey method? ›
In-person interviews are by far the most personable approach and can create trust and cooperation from respondents. The best interviewers will be able to read non-verbal cues to better direct the interview. It is also the best way to perform interviews that may involve sensitive topics.
What are 2 main types of survey? ›Surveys can be divided into two broad categories: the questionnaire and the interview. Questionnaires are usually paper-and-pencil instruments that the respondent completes. Interviews are completed by the interviewer based on the respondent says.
What are the five steps of survey? ›- Step One: Determine Your Sample Group. When conducting a general survey, it is important to survey a group of individuals that will give you the most accurate, unbiased results. ...
- Step Two: Create Your Questions. ...
- Step Three: Test. ...
- Step Four: Get it Out. ...
- Step Five: Analyze Your Data.
What is simple random sampling? Simple random sampling is a type of probability sampling in which the researcher randomly selects a subset of participants from a population. Each member of the population has an equal chance of being selected.
What are sample polls? ›Sampling polls rely on the law of large numbers to measure the opinions of the whole population based only on a subset, and for this purpose the absolute size of the sample is important, but the percentage of the whole population is not important (unless it happens to be close to the sample size).
How do you do a poll or survey on a team? ›- In Teams, go to the group chat where you want to create the poll.
- Tap the plus. ...
- Tap Polls .
- On the Polls screen, enter your question and options. ...
- Tap Save to see a preview of your poll.
- Tap Edit if you want to make additional changes, or if your poll is ready, tap Send.
Assign a quiz to students in Teams
Navigate to the desired class team, then select Assignments. Select Create > Quiz. Select + New Quiz to create a new quiz or select an existing one. Use the search bar if you don't see the quiz you're looking for right away.
Then you click “More.” Click on the “Google Forms” and then click “Blank Form.” 4. The screen that opens up will be “Untitled form.” This is where you will start creating your election.
Which tool is best to create polls surveys and quizzes? ›- 1- Google Forms. Google Forms allows you to easily create polls and surveys using a wide variety of forms and question types. ...
- 2- Plickers. ...
- 3- Kahoot. ...
- 5- GoSoapBox. ...
- 6- Quizalize. ...
- 7- GoFormative. ...
- 8- Poll Everywhere. ...
- 9- Micropoll.
Google Forms is a free online tool from Google which allows users to create forms, surveys, and quizzes as well as to collaboratively edit and share the forms with other people.
Does Microsoft Office have a polling tool? ›
Microsoft Polls is an Add-in for Outlook users who sign in with a work or school account. With Polls, you can create a real time poll in seconds. In the body of your Outlook email, add questions and options for single or multiple answers.
How do I create a poll in Outlook 2022? ›- Click Home > New Email to create a new email.
- In the new message window, please click Options > Use Voting Buttons > Custom.
With Microsoft Forms, you can create an instant, real time poll in seconds in Microsoft Teams.
How do I send a survey in Mailchimp? ›- Sign into your Mailchimp account.
- From the Create dropdown menu, choose Survey.
- Select an audience and click the Begin button.
- To open the survey builder, click on Add Questions.
- You'll see a Questions tab. ...
- This will give you a list of question options.
If you use Google Forms, you can embed all of your survey questions in an email. Users who have a Gmail address can respond to the survey right within the email, while users with other types of email addresses will be redirected to the survey in a web page.
Can you embed a survey in campaign monitor? ›GetFeedback allows you to easily embed a survey into your email body using Campaign Monitor's drag-and-drop email editor. All you have to do is open your email editor, drag the GetFeedback button into your email body, and customize your survey.
Is Mailchimp and SurveyMonkey the same? ›Mailchimp and SurveyMonkey combined forces to provide more ways for you to email surveys to your friends, customers, employees, fans, and more. You can design a survey in SurveyMonkey and then distribute it through a SurveyMonkey email template in Mailchimp.
How do I get a survey for a lot of people? ›- Random Device Engagement.
- Share your survey on social media.
- Share your survey on your website or blog.
- Hire a Market Research Agency.
- Send Surveys Via Email.
Exploratory, descriptive, and causal are the three main types used in survey research. It helps to familiarize yourself with these types before designing your survey research.
How do I create a Google poll? ›- Click + NEW SURVEY.
- In step 1 (Write questions), select the appropriate question type(s) and write your question(s). ...
- In step 2 (Pick audience), name your survey and select your target audience. ...
- In step 3 (Confirm survey), review your survey questions and purchase responses.
Does Gmail have a survey tool? ›
Fully Integrated With Gmail
With a one-click set-up, you'll be able to start including polls and surveys in your emails immediately.
Generate the signup form code
On the list details page, click Signup forms on the left menu. Select You'll paste code onto your site. Choose if you want to include styling inline with the code or if you want to add your own styling on your website. Customise your signup form.
Embedding surveys in your web site or blog, will allow your visitors to directly participate in your survey without ever leaving your site or opening a new window.
What is a survey monitor? ›A Monitoring Survey measures small movements within a structure or building either where a movement issue is already identified or to monitor buildings and structures adjacent to construction projects. Repeat survey visits are made to take readings and compare to previous results.